EPISODE · May 18, 2026 · 31 MIN
The Data Swamp
from The Tech Log · host Port & Starboard
The Tech Log | Episode 2: The Data SwampThere's a good chance you've already spent money trying to get your data AI-ready — or you're about to. Before you flip the switch, this episode is your reality check.In episode two, Alexandra Craig sits down with Lisa DeNoia and Brittany Browning of Port & Starboard to wade through the data swamp: the messy, often overlooked foundation that determines whether your AI investments pay off or simply amplify the chaos you already have.In This Episode, You'll Learn:Synthetic Certainty: Why AI is designed to give you confident answers — and why that's dangerous when your data isn't clean or well-defined.Garbage In, Garbage Out (2026 Edition): How AI doesn't fix bad data — it scales it. And what happens when agentic workflows are let loose on poorly structured systems.Data Governance Before You Automate: The permissions, backups, audit trails, and governance frameworks Lisa and Brittany say every business needs before agents touch their data.Human Problem or Technical Problem? Spoiler: it starts as a human problem — and you can define your way out of it.Links & Resources Mentioned:Book a Chat: Have questions about your data or AI readiness? Schedule a time with the Tech Log team.The Agency: Learn more about Port & Starboard.Fueled by Caffeine ☕ We don't just talk tech; we roast, brew, and drink coffee 24/7. This episode was fueled by Fathom Coffee. 👉 Get your fix at: fathomcoffee.comFollow Tech Log: Subscribe to stay ahead of the curve as we navigate the rapidly evolving landscape of AI, data, and business technology.
What this episode covers
The Tech Log | Episode 2: The Data SwampThere's a good chance you've already spent money trying to get your data AI-ready — or you're about to. Before you flip the switch, this episode is your reality check.In episode two, Alexandra Craig sits down with Lisa DeNoia and Brittany Browning of Port & Starboard to wade through the data swamp: the messy, often overlooked foundation that determines whether your AI investments pay off or simply amplify the chaos you already have.In This Episode, You'll Learn:Synthetic Certainty: Why AI is designed to give you confident answers — and why that's dangerous when your data isn't clean or well-defined.Garbage In, Garbage Out (2026 Edition): How AI doesn't fix bad data — it scales it. And what happens when agentic workflows are let loose on poorly structured systems.Data Governance Before You Automate: The permissions, backups, audit trails, and governance frameworks Lisa and Brittany say every business needs before agents touch their data.Human Problem or Technical Problem? Spoiler: it starts as a human problem — and you can define your way out of it.Links & Resources Mentioned:Book a Chat: Have questions about your data or AI readiness? Schedule a time with the Tech Log team.The Agency: Learn more about Port & Starboard.Fueled by Caffeine ☕ We don't just talk tech; we roast, brew, and drink coffee 24/7. This episode was fueled by Fathom Coffee. 👉 Get your fix at: fathomcoffee.comFollow Tech Log: Subscribe to stay ahead of the curve as we navigate the rapidly evolving landscape of AI, data, and business technology.
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The Data Swamp
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