The Dawn of Superbikes: How Harley-Davidson Sparked India’s Big Bike Craze

Dive into the evolution of the Indian superbike market in this first installment of our series. We discuss the unique consumer psychology that bridges the gap between entry-level riders and premium big-bike owners. Plus, we throw it back to 2011–2012, examining Harley-Davidson's pivotal entry into India, their strategic decision to place one of their first flagship stores in Ahmedabad, and how that bold move triggered a massive shift in the country's premium motorcycle landscape.