The Day Selling Stopped Feeling Heavy - Episode 7 episode artwork

EPISODE · Apr 27, 2026 · 29 MIN

The Day Selling Stopped Feeling Heavy - Episode 7

from Less Is the Strategy - with Ant Hodges · host Ant Hodges

Selling makes a lot of people feel uneasy. I get it completely. For years I felt the same way every time a sales conversation came around. The scripted pitches everywhere you look. The fake countdown timers. The objection-handling traps designed to push people over a line they didn't really want to cross. All of it leads to following a process instead of having a real conversation with another human being. In this episode I share how my whole approach to selling shifted during a coffee break at my coaching accreditation back in 2015, and how that one moment grew into the framework I now run across every sales conversation in my business. What we cover... Why so much sales training creates the ick in the first place The real difference between coaching, training and mentoring The accidental coffee break that birthed Selling Without Selling What Scripture form the Bible, particularly, Mark Chapter 10 Verse 51 taught me about sales conversations The first three questions of my framework, including why step three is where the gold sits How fake scarcity and manufactured urgency destroy trust faster than anything else A Facebook ad I saw this week that demonstrated everything wrong with manipulation tactics Why I close around 90% of my sales calls today without using any script Resources mentioned... Simplify the Funnel (signed hardback copy): https://www.simplifythefunnel.com  Selling Without Selling video training: http://www.sellingwithoutselling.com   The Hodges Net community and training library: https://www.hodgesnet.com  Find out about the next live event: https://www.simplifysummits.com  Resources, articles and the email newsletter: https://www.anthodges.com 

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The Day Selling Stopped Feeling Heavy - Episode 7

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