The Deal Maker’s Will: 7 Rules Every Negotiator Should Know (Featuring Walker Thrash)

Need help with a negotiation? Text us and we'll feature your question on the show.In this episode of Negotiation Made Simple, John sits down with Walker Thrash, commercial real estate deal maker and author of The Deal Maker’s Will. Through a mentor–mentee story, Walker distills years of experience into seven powerful rules that help negotiators simplify complexity, understand self-interest, use authority wisely, and keep deals moving forward.Walker shares how activity—not perfection—is the real engine behind learning, why “gifting ideas” transforms conversations, and how acknowledging someone else’s expertise can open the door to better outcomes. He also gives practical examples from high-stakes real estate deals, public–private partnerships, and the tough lessons learned from deals that fell apart.Whether you’re negotiating a major contract or just trying to get better at reading the room, this episode delivers clear insights that will help you think differently, prepare smarter, and walk into every negotiation with confidence.Get My Book: Negotiation Made SimpleSchedule a Live WorkshopSchedule a Private WorkshopGet Private Coaching from MeGain Access to My Online CourseFollow Me on LinkedIn