The Deal on "Niching Down" (Do You Need to Do It + HOW to Do It)

Online coaches, niching down isn’t just important or a “good idea” – it’s 100% ESSENTIAL for your success.Today I’m explaining why that is, along with simple, actionable steps you can take to identify *your* niche and attract the people you want to help. You’ll find out why narrowing your focus and speaking to a very specific audience can actually make you MORE visible online than ever before – and make your sales skyrocket.PS: My Fitness Coaching Business Accelerator (FCBA: https://fcbaprogram.com) is currently open for enrollment… and there’s an incredible bonus available for a VERY limited time that you’ll DEFINITELY want to take advantage of. Questions? DM me on Instagram @lynettemarieh!In this episode, I cover:What I mean by “niching down” and how I define *my* specific niche as a business coach [3:40]Why I believe niching down is a MUST if you want to attract clients + make sales as an online coach [5:40]How choosing a niche can actually help you be MORE visible online + get MORE attention [8:00]The problem with being a “general” fitness coach when it comes to marketing + creating content that deeply resonates with people [10:10]What creating content for a SPECIFIC type of person (and offering a SPECIFIC solution) can do for you + your business [13:10]How niching down makes content creation much easier [15:00]Choosing a niche: Narrowing down EXACTLY who you want to serve + the problems you want to solve [16:40]Questions to ask yourself as you choose your niche + identify ideal clients [20:25]The ways niching down helps you become irresistible to the RIGHT people [22:45]Connect with Lynette:Instagram: https://www.instagram.com/lynettemarieh Coaching With Impact Facebook group (my free business coaching group!): https://www.facebook.com/groups/coachingwithimpact Fitness Coaching Business Accelerator: https://fcbaprogram.comThe Wellness CEO Mastermind: https://lynettemariefit.clickfunnels.com/optin1634051235214