The Death of Gated Content: Why This CMO Gives Everything Away

In this episode of The Marketing Front Lines, we speak with Fiona Sherwood, CMO at Dasseti. Dasseti is transforming the investment management industry by replacing archaic due diligence processes with a streamlined digital platform. Instead of the traditional back-and-forth of Word documents, PDFs, and Excel spreadsheets via email, Dasseti provides institutional investors and investment managers with a secure, two-way information exchange platform for conducting due diligence on funds and managers. Through innovative marketing approaches including ungated content, AI-powered team efficiency, and strategic podcasting as an ABM tool, Fiona has built a lean but highly effective marketing operation that prioritizes genuine value delivery over traditional lead generation metrics. Topics Discussed: Building a content-first marketing philosophy with ungated resources Leveraging AI tools to maximize small team productivity and output Using podcasting as a strategic ABM tool for prospect engagement Measuring marketing success through pipeline generation vs. traditional MQLs Implementing human-to-human marketing in B2B enterprise software Creating custom GPTs for team content creation and customer data analysis   //   Sponsors: Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership. www.FrontLines.io The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.  www.GlobalTalent.co   //   Don't Miss: New Podcast Series — How I Hire Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role. Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM