The Death of Legacy Media and What Creators Can Do About It

More than half of all Google searches end without a click.Millennials and Gen-Z are using TikTok to search instead of a big search engine. And these trends were happening long before the mass adoption of AI. Couple that with the extreme popularity of ChatGPT, which has been the fastest company to hit 100 million users in our history, and Google has been brought kicking and screaming into the AI arms race with their new Generative Search product. This is just one of the many ways the attention economy is evolving, and in this episode, I’m breaking down what creators can do to evolve with it. LINKS:Watch the YouTube version of this episodeFull newsletter about this episode with referenced linksTIMESTAMPS:The attention economy in today's media landscape.What’s going on in legacy media at this time. 6:57Why are we still talking about influencer culture like it’s 2019? 15:18How social media has changed how we spend our time online and how it impacts the types of content that resonates with people. 17:43The shift from Instagram influencers to other platforms. 22:11If you don’t have an end game in mind, then you need to be thinking about it. 28:05How Google’s new search engine is changing the game. 31:06Google’s new search engine result page. 37:36How to use keyword research to find out what is resonating enough volume wise that it is going to be listed in Google’s autof 42:43The attention economy is going to change and it’s up to you to be able to see where the attention is evolving online, and then 45:26Why it’s never been a better time to be a content creator. 51:55-----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.