The Death of SEO for Business Owners to Stay Visible in AI Search after Google Update with Hema Dey

In this episode of the AI for Business Owners Podcast, host Jeff Torello is joined by Hema Dey, a fractional CMO/CTO at Iffel International Inc., for a powerful conversation about the seismic shift happening in SEO, content, and marketing due to AI. Hema shares how AI isn't just changing how we search, it's changing how businesses must show up. From her roots in B2B manufacturing and tech to her current work in search-everywhere optimization, Hema walks us through how to future-proof your brand for agentic AI systems and LLM-driven discovery. If you're in B2B, services, or high-ticket sales and want to attract higher-value clients in the AI era, this episode is a must-listen.   Key Takeaways  Why SEO is no longer just about keywords it's about conversations and intent How to optimize your site and content for AI discovery, not just Google search The role of schema, EEAT, and semantic structure in modern marketing What "search everywhere optimization" means and why it's critical now Why agentic AI will reduce website traffic and what to do instead The 23-touch rule for high-ticket B2B sales in a short-attention world How to use LLMs like a board of directors for strategy, research, and testing   Noteworthy Quotes "We've gone from search engine optimization to search everywhere optimization." – Hema Dey "Agentic AI is going to change everything about how people buy and it's already happening." – Jeff Torello "If your website isn't structured for LLMs, it doesn't matter how pretty it is." – Hema Dey "Prompt engineering is now about logic, language, and clarity, not just keywords." – Jeff Torello "Articulate your customer's problem better than they can and you'll win their trust." – Hema Dey   Key Timestamps 00:00 – Introduction: Meet Hema Dey, MarTech strategist and fractional CMO 03:57 – B2B marketing, manufacturing, and the overlooked service sector 06:48 – Hema's AI journey: from Google SEO to LLM-based strategies 08:31 – Using LLMs like a boardroom: GPTs, Perplexity, Grok, and more 11:11 – Prompt engineering: personas, logic, and multi-perspective testing 17:07 – The shift from keyword SEO to intent-based, semantic content 22:44 – How AI is changing buying behavior and the role of agentic search 29:58 – Why schema and EEAT are essential for AI visibility 35:26 – Building trust through structured, value-first content 41:33 – The "Ingrown Toenail" strategy: Focus on profitable visibility 42:54 – Closing thoughts: Unlearn, relearn, and future-proof your marketing   FOLLOW OUR GUEST HEMA DEY ON: LinkedIn: https://www.linkedin.com/in/hemadey/  Iffel International Inc. Facebook: https://www.facebook.com/iffelinternationalinc  Iffel International Inc. Instagram: https://www.instagram.com/iffelinternational/?hl=en  Iffel International Inc. LinkedIn: https://www.linkedin.com/company/iffel-international-inc-/  Iffel International Inc. Website: https://www.iffelinternational.com/    FOLLOW OUR HOST JEFF TORELLO ON: LinkedIn: https://www.linkedin.com/in/jtorello/ Website: https://sinjun.ai/   FOLLOW SINJUN AI ON: LinkedIn: https://www.linkedin.com/company/sinjunai/ Website: https://sinjun.ai/ X (Twitter): https://x.com/sinjunai Instagram: https://www.instagram.com/sinjun.ai/ Facebook: https://www.facebook.com/Sinjun-AI/ YouTube: https://www.youtube.com/@SinjunAI   FOLLOW AI FOR BUSINESS OWNERS PODCAST ON: Spotify: https://open.spotify.com/show/3yi0lfb6ZtSuqRvKh6a2e1?si=88f9e649d1f546c8 YouTube: https://www.youtube.com/@AIforBizOwners  Apple Podcast: https://podcasts.apple.com/gb/podcast/ai-for-business-owners/id1823255627