The Death of the Personal Brand and What to Build Instead episode artwork

EPISODE · May 15, 2025 · 18 MIN

The Death of the Personal Brand and What to Build Instead

from The Mothered Business

Send us Fan MailPerfectly polished brands are dying. Here’s how embodied presence is becoming the new currency of trust and influence.This episode discusses why the past version of personal brand is OVER and what to lean into in this new era as a personal brand. We’re breaking down why persona-driven brands are collapsing and what to build instead if you want to lead the next era of business with clarity, resonance, and realness.We cover:Why “authentic vulnerability” is starting to feel fakeWhat real presence looks and feels like (and how to embody it)Why your nervous system is your actual brand strategyHow to stop over-curating and start building trust through congruence3 practical shifts to create a magnetic, embodied brandThis one is a must-listen if you’re done with the performance and ready to build a business that feels like home to you and to your audience.If you would like to learn more about The Mothered Business Mastermind, click here. Want to download the 15 minute CEO Map? If you only have 15 minutes it will tell you exactly what to work on to move the needle in your business. Click here. Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.comClick here to book your call anytime! If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.  Disclaimer: This podcast is for educational and informational purposes only. The content shared reflects my personal experience and professional perspective as a coach.Any stories shared are anonymized or composite examples drawn from real experiences, with identifying details changed to protect privacy.This podcast does not constitute medical, legal, financial, or...

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Send us Fan Mail Perfectly polished brands are dying. Here’s how embodied presence is becoming the new currency of trust and influence. This episode discusses why the past version of personal brand is OVER and what to lean into in this new era as a personal brand. We’re breaking down why persona-driven brands are collapsing and what to build instead if you want to lead the next era of business with clarity, resonance, and realness. We cover: Why “authentic vulnerability” is starting to feel f...

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The Death of the Personal Brand and What to Build Instead

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