The Death of YouTube Rewind Means More Than You Think

YouTube Rewind is officially dead after a near-decade run, and it absolutely felt like giving up in Saigon or Afghanistan. It started slow, exploded, and plummeted faster than... anything else we can think of. It's not common to rise to such heights so quickly and then become the #1 most hated thing on the platform, and it's actually quite a feat. Kevin, a veteran of Rewind himself, has serious thoughts on why this happened and what it means for YouTube's commitment to itself and audiences. There's a lot in this one, from community suggestions for replacements to forcing YouTube employees to play Squid Game. Thanks to everyone who joined in on this one, episode chat really drove the show. And a special thanks to the Patrons who make this show happen each and every week. You really are the best. Patreon: https://patreon.com/thecreateunknown     Join our Discord to talk with artists, creators, and fans of the finer things in online life: https://discord.gg/qAQV3Jw Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts   CREDITS:    Hosts: Kevin Lieber and Matt Tabor  Produced and Edited by Ben Webster → https://twitter.com/benwebsterTCU  "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite   Theme by Mega Drive → http://megadrivemusic.com   Opening Animation: Kidmograph  City Animation: Eric Langlay    "The Create Unknown" is produced by Unknown Media.    CONNECT WITH US:  » Chat with us on DISCORD: https://discord.gg/qAQV3Jw   » Follow us on TWITTER: http://twitter.com/createunknown   » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown   » Follow us on FACEBOOK: http://facebook.com/thecreateunknown     » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices