The Debrief: Heliux

Another Odi episode of the Debrief is here! Odi is a B2B brand agency built from the team at Focus Lab specifically to serve early-stage startups. Today's guest, co-founder and CEO of Heliux Alex Craig, discusses why he felt brand was important in the pre-seed stage, his understandable fears, and his advice for other early stage founders considering their brand needs. See more of our work with Heliux. 0:00 - Intro 3:10 - How did you know it was time to invest in brand? 7:40 - What were you looking for in an agency partner? 10:25 - What was the most challenging part of the rebrand for you? 16:15 - What was the most rewarding part of the brand project? 23:09 - What has your new brand allowed you to do that you couldn't before? 25:42 - What advice do you have for a fellow founder considering investing in brand? - Odi is a B2B brand agency serving the unique demands of early-stage startups. Created by the global brand experts at Focus Lab. ►https://odibrand.agency Looking for a brand agency? We would love to hear from you. Email us: [email protected]