The Debrief: Kion Rebrand

With a new name, Kion — formerly cloudtamer.io — needed an identity that established it as a trusted technology partner and innovator in the cloud-management space. Focus Lab CEO Bill Kenney chats with Kion's CEO Brian Price and VP of Marketing Marianna Noll about our work together and why an early investment in brand is an investment forward.   Kion partnered with Focus Lab on their rebrand in 2021. See more of our work together: focuslab.agency/work/kion   0:00 - Intro 3:02 - How did you know it was time to rebrand? 14:55 - What was the decision making process for finding the right agency? 21:17 - What was the most challenging part? 41:21 - How's the new brand performing? 51:58 - What advice would you offer to anyone considering a rebrand?   -  Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.   FOLLOW US:      ►Podcast: https://anchor.fm/focuslab      ►Instagram: https://www.instagram.com/focuslabllc/      ►LinkedIn: https://www.linkedin.com/company/focu...      ►Dribbble: https://dribbble.com/focuslab        ►Web: https://focuslab.agency  Looking for a brand agency? We would love to hear from you. Email us: [email protected]