The Debrief: Rebranding Focus Lab

Over a year ago, Focus Lab embarked on a rebrand. As a branding agency that's handled hundreds of rebrands for our clients, we had a lot of thoughts. In this episode of the Debrief, Genina Ramirez sits down with our three partners — Bill Kenney, Erik Reagan, and Will Straughn — to talk through the project, the hurdles we faced, and how everyone's feeling a year out. Check out our case study to see more and unlock an extended version if you're subscribed to our newsletter: focuslab.agency/FLrebrand 0:00 - Intro 0:54 - How does it feel to be one year post-launch? 2:23 - What made you decide it was actually time to rebrand Focus Lab? 7:56 - How do you rebrand a branding agency? What helped you all make the decision to actually go through the Focus Lab process? 11:40 - What was the most surprising aspect of the project, especially being owners of a brand agency? 15:46 - How do you empathize with clients now? Do you feel like there’s a shift now that you’ve gone through this process? 19:20 - Why do you think that it was so important to position ourselves as a B2B branding agency? 23:47 - Were there any challenging aspects to this project for you at all? 34:27 - What was the most rewarding part of the project? 42:44 - The brand has been out now for 12 months; what impacts have you felt? 45:50 - Do you think the rebrand has had an impact on our internal culture? 49:46 - What advice would you give to teams/individuals who are looking to go on this rebrand journey? - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.