The Debrief: Salesloft Rebrand

As the #1 Sales Engagement solution in the market, Salesloft is beloved by its users, but the previous brand lacked energy and prominence. It was time for the world to immediately understand its distinction. Focus Lab CEO Bill Kenney chats with former Salesloft CMO Sydney Sloan about our work together and how you can never invest too early. And this episode marks the end of Season 2! We're taking a break for the holidays and we'll see you in 2023 with new episodes. See more of our work with Salesloft at focuslab.agency/work/salesloft   0:00 - Intro 5:10 - We'd rebranded one of your competitors a few years prior. What was your perspective on that? 8:58 - What was the most challenging aspect of the entire project? 13:07 - Why green? 18:18 - What was the most surprising aspect of the project? 21:53 - Let's talk about the Focus Lab process. 28:06 - Can you walk us through all the planning to execute a rollout of this size? 38:35 - How can smaller companies still capture the momentum of a brand rollout? 42:06 - What was the ROI for this rebrand? 46:07 - What's the one piece of advice you'd offer to someone about to rebrand?   -  Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.