The Debrief: Zello Rebrand

Zello had already built the most popular push-to-talk app, but it needed a brand that spoke more directly to enterprise and business communication clients. Focus Lab CEO Bill Kenney chats with Zello Brand Director Todd Calvert about our work together and how a rebrand project strengthened their company as a whole.   See more of our work with Zello at focuslab.agency/work/zello   0:00 - Intro 2:02 - How did you know it was time to rebrand? 5:10 - What was the most challenging part? 9:05 - What was the most rewarding part? 13:06 - What was the most surprising aspect of the project? 20:18 - How's the new brand performing? 23:35 - What advice would you offer to anyone considering a rebrand?   -  Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.