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EPISODE · Apr 26, 2010 · 5 MIN

The Deciding Factor

from NOVA | PBS · host WGBH Science Unit

For more than 100 years, academic economists have treated the market almost like a force of nature--a vast invisible system that operates independently from human emotions. But on a day-to-day basis, emotion plays a big role in the choices we make. In this podcast, we talked to Jennifer Lerner, a social psychologist at Harvard University, about how our feelings affect our financial decisions. Podcast produced by David Levin. Original interview by Malcolm Clark. NOVA is produced by WGBH in Boston. Funding for NOVA is provided by ExxonMobill, David H. Koch, the Howard Hughes Medical Institute, the Corporation for Public Broadcasting, and public television viewers. Additional funding for "Mind Over Money" provided by T. Rowe Price. To learn more about what caused the economic crash of 2008, go to pbs.org/nova/money

Episode metadata supplied by the publisher feed · Published Apr 26, 2010

What this episode covers

For more than 100 years, academic economists have treated the market almost like a force of nature--a vast invisible system that operates independently from human emotions. But on a day-to-day basis, emotion plays a big role in the choices we make. In this podcast, we talked to Jennifer Lerner, a social psychologist at Harvard University, about how our feelings affect our financial decisions. Podcast produced by David Levin. Original interview by Malcolm Clark. NOVA is produced by WGBH in Boston. Funding for NOVA is provided by ExxonMobill, David H. Koch, the Howard Hughes Medical Institute, the Corporation for Public Broadcasting, and public television viewers. Additional funding for "Mind Over Money" provided by T. Rowe Price. To learn more about what caused the economic crash of 2008, go to pbs.org/nova/money

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How long is this episode of NOVA | PBS?

This episode is 5 minutes long.

When was this NOVA | PBS episode published?

This episode was published on April 26, 2010.

What is this episode about?

For more than 100 years, academic economists have treated the market almost like a force of nature--a vast invisible system that operates independently from human emotions. But on a day-to-day basis, emotion plays a big role in the choices we make....

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