The Decisions That Define Events

Behind every great event are decisions most people never see. Don is joined by Frank Supovitz, one of the most respected leaders in live sports and event production, to explore how those unseen decisions define successful events. Drawing from more than 35 years of experience with the NFL and NHL, including work on the Super Bowl, NFL Draft, Pro Bowl, Stanley Cup Finals, and NHL All-Star Weekends, Frank shares how decisions made early, under pressure, and behind the scenes shape the audience experience. Together, they break down eight critical decision areas that separate good events from great ones.