The Deli Mindset: Why Sales is Actually a System of Caring | Ep. 108

Stop the burnout. Overcome Dad Guilt. Reclaim your performance."People don't care about how much you know until they realize how much you care."In this episode of The Reset, I’m taking you back to my roots—from the deli counter at Woolworths to the high-stakes world of online authority. We’re diving into why sales feels so "icky" for most founders and how to architect a sales system built on radical honesty and genuine service.I share a "red flag" story of a recent sales call that went completely wrong, and why most people are using "used car salesman" tactics in a world that is starving for authenticity. If you’re a high-performance dad or founder who struggles to "sell" themselves, this episode is your blueprint for a mindset shift.Key Takeaways:•The "Deli Mindset": How a simple question from my Woolworths days changed my view on influence.•Why most sales calls are "red flags" and how to spot them.•Radical Honesty: Why the truth is your greatest competitive advantage in a noisy world.•The Curiosity Gap: Why you should love being sold to (even if you don't buy).•Moving the Bar: Why waiting to start your sales reps makes the burden heavier.Change your state. Choose your life.