EPISODE · Jun 22, 2026 · 32 MIN
The Descent, Capacity, and Becoming Who You Already Are
from The Wilde Rose · host Kim Reed
Six months ago, Kim announced she was going to podcast more often. Instead, life presented a series of unexpected invitations to release even more.In this deeply personal episode, she shares the journey that unfolded after closing a 4,000-square-foot warehouse, navigating major changes within a 30-year family business, and confronting the truth that growth isn't always about building more. Sometimes it's about letting go.Drawing on the ancient story of Inanna's descent into the underworld, Kim explores cycles of expansion and contraction, nervous system capacity, identity shifts, and the courage it takes to become radically honest about who you are now, rather than who you've always been.She reflects on the evolution of Purple Rose & Co., the decision to embrace a slower and more intentional way of working, and a transformative solo journey to France that revealed a powerful truth: the deepest transformation often comes not from being fixed, but from being truly seen.This conversation is about releasing old identities, trusting life's seasons, and returning to the woman you've always been beneath the masks, expectations, and conditioning. In This Episode:• Why declarations often reveal what still needs to be released• The story of Inanna and the wisdom of descent before rebirth• Recognizing the difference between looping patterns and true transformation• Closing a warehouse and letting go of a version of success that no longer fit• The hidden eight to ten year cycles that shape business and life• Moving from hustle, scale, and expansion into intentionality and sustainability• Nervous system capacity, regulation, and personal growth• Why growth isn't about eliminating your shadow but integrating it• The shift from retailer and builder into mentor and guide• A powerful experience of being reflected back to herself by women she'd just met• Softness, fierceness, boundaries, and becoming your truest self• The Threshold, The Audit, and the work Kim is bringing into the world nowKey Themes:The DescentGrowth rarely begins with expansion. More often, it begins with release.CapacityYour life can only hold so much. As long as fear, scarcity, and outdated identities occupy the space, your gifts have limited room to emerge.CyclesNature never stays in perpetual summer. Neither do businesses, relationships, or people.IdentityThe challenge isn't becoming someone new. It's having the courage to stop pretending to be someone you're not.WitnessingTransformation doesn't come from fixing yourself. It comes from seeing yourself clearly enough to choose differently.Resources & LinksWebsite: The Wilde RoseInstagram: @the.wilde.roseRead Kim's essays beginning with The Descent in the Musings section of the website. Explore Kim's Mentoring 1:1 Offers:• The Consult• The Audit• The ThresholdFollow me on Instagram @the.wilde.rose
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Six months ago, Kim announced she was going to podcast more often. Instead, life presented a series of unexpected invitations to release even more. In this deeply personal episode, she shares the journey that unfolded after closing a 4,000-square-foot warehouse, navigating major changes within a 30-year family business, and confronting the truth that growth isn't always about building more. Sometimes it's about letting go. Drawing on the ancient story of Inanna's descent into the underworld, ...
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The Descent, Capacity, and Becoming Who You Already Are
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