The Design Decisions That Actually Increase Bookings with Courtney Petrovich

Avery is joined by Courtney Petrovich, founder of Denori Designs, to explore how thoughtful design can dramatically improve the performance of short term rentals and boutique hotels. Courtney shares how she transitioned from long-term rental investing into hospitality design after doubling the annual revenue of her own North Myrtle Beach vacation rental, and explains why successful design starts with market research, guest psychology, and return on investment rather than personal taste. They discuss the importance of creating a strong sense of place, choosing amenities and furnishings that maximize revenue, and avoiding costly design mistakes that don't add long-term value. Courtney also offers practical advice on hiring the right designer, budgeting for renovations, and treating every design decision as an investment rather than an expense Connect with Courtney: Instagram: https://www.instagram.com/denoridesigns/ Website: https://www.denoridesigns.com/ Facebook: https://www.facebook.com/denoridesigns/ Connect with us: The Short Term Shop - https://theshorttermshop.com/ https://stsplus.com/ Follow Avery Carl on Instagram Follow Avery Carl on TikTok Join the Short Term Shop Facebook group Check out the Short Term Shop on YouTube   For more information on how to get into short term rentals, read Avery’s books: Smarter Short Term Rentals - Buy it on Amazon Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon