EPISODE · Oct 4, 2012 · 4 MIN
The Development of Monodose Formats in North American Home Care
from Euromonitor Podcasts · host Euromonitor International
Tide Pods have paved the way for the monodose format in laundry care in North America, states Ian Bell, Head of Home Care Research at Euromonitor. The introduction of Tide Pods was a timely one in the laundry market, with flat sales in recent years. However, it will take more than novelty to get consumers to switch from liquid or powder detergent, as those detergent formats are well established in North America.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.
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Tide Pods have paved the way for the monodose format in laundry care in North America, states Ian Bell, Head of Home Care Research at Euromonitor. The introduction of Tide Pods was a timely one in the laundry market, with flat sales in recent years. However, it will take more than novelty to get consumers to switch from liquid or powder detergent, as those detergent formats are well established in North America. Lots of brands claim to be number one… but can they prove it? At Euromonitor Inte...
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The Development of Monodose Formats in North American Home Care
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