The Diagnostic Questions Every Marketer Should Ask When Entering an Undermarketed Sector

Drop us a message!In many B2B sectors, marketing has always been treated as a cost rather than a commercial driver, and the businesses that change that thinking are the ones that start pulling ahead.In this episode of Social In 10, we're joined by Alastair Patrick, Founder of Aluxai, to explore what it really takes to build a marketing function from first principles in sectors where marketing has historically been undervalued.Alastair shares how businesses can move from relying on relationships and reputation to building a structured, full-funnel demand engine, the diagnostic questions he asks when stepping into an undermarketed sector to uncover the biggest commercial opportunities, and how founder-led businesses can introduce senior-level marketing thinking without creating unnecessary complexity or overhead. You can find Alastair online via the links below:Website: aluxai.co.ukLinkedIn: linkedin.com/in/alastairpatrick1Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.About Giraffe Social’s Social in 10 PodcastGiraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide range of industries, spanning from Fintech and L&D, to Beauty and Retail.Social in 10 is a weekly podcast about all things digital marketing. We discuss all the things social media managers want to know, including the latest platform updates, emerging trends, campaign ideas, and best practices to help you stay ahead of the curve. Whether you're managing multiple clients or growing your brand in-house, each episode is packed with actionable insights… all delivered in under ten minutes.Hosted by the Giraffe Social team, this is your fast, fun, no-fluff guide to making sense of social. New episodes every week, so tune in and level up your marketing game!