The Dichotomy of Leadership with Laura Norup-Boyer

From imposter syndrome to sleazy sales techniques to founderitis (definition in the podcast), Doug and Laura tackle some of the toughest challenges facing business leaders. Laura speaks with transparency, conviction, and a healthy dose of humor. This is an honest conversation that leaders in all industries can relate to.Laura helps B2B industrial innovators boost their marketing ROI through targeted, technical digital strategies that drive real sales impact. She digs deep into business processes and existing marketing to build customized, audit-driven plans. Known for her high standards, collaborative approach, and holistic view of sales and marketing, she consistently delivers solutions that exceed expectations.