The Dickie and Donny Show Season 3 Episode 14: Building Buy-In: How Jackson Builders Leads Change Without Losing Culture

Most business owners can drive change. Very few can bring their team along for the ride. And that gap between the vision in your head and the buy-in from your people is where great businesses stall out. In this episode, BOP Coaches Shawn "Dickie" Stinson and Brandon "Donny" Gray sit down with Roberto Gutierrez and Rogers Jackson, co-founders of Jackson Builders, a Nashville-based construction company doing 70 to 80 homes a year. Ten years in. Still growing. And still keeping their culture intact while everything around them changes. This is not theory. This is what it actually looks like to lead change inside a real business. ✅ Why explaining the "why" is the single most powerful tool for getting team buy-in ✅ How Jackson Builders turned 1,000 punch list items into a process overhaul that saved time and money ✅ The shift from cost-plus to fixed-price contracts and what it did for their margins ✅ How they built custom AI tools with zero coding background to track leads, project health, and marketing ✅ Why growing your sales pipeline is not just a revenue move, it is a leverage move ✅ The culture principle that keeps subcontractors, clients, and employees all moving in the same direction Change is not the enemy of culture. Poor communication is. The builders who scale without losing their people are not lucky. They are intentional. Is your business running you, or are you running it? 👉 Go to businessonpurpose.com/healthy to take the Healthy Owner Business Assessment and find out exactly where your business stands today. 📩 SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter 📝 For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/ 🎙️ LISTEN on Apple Podcasts HERE ➡️ https://podcasts.apple.com/us/podcast/the-dickie-and-donny-show/id1849240083 🎙️ LISTEN on Spotify HERE ➡️ https://open.spotify.com/show/1gkSeO4QGSAcupPOnon5oS?si=12cf4b4a42a84aa1 ▶️ SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1 #BusinessGrowth #ConstructionBusiness #SmallBusinessOwner #BuildingCulture