The Difference Between an Excuse and Objection
from Weekly Sales Tips with Alen Mayer Hosted by Alen Mayer, Sales Expert
When it comes to selling, what, exactly, is an objection? If we can truly understand what we’re dealing with when a prospect makes an objection, then it will be easier to handle and use to your advantage in the appropriate situation. Not all objections should be received as a negative blow to your sales presentation. In fact, with the exception of two very specific objections, most others can be dealt with effectively and are actually a positive sign that your client is showing some interest.
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