The Difference Between Building a Product and Building a Company

Tenacity with Sonia C is a podcast for founders building real companies. Each episode explores how founders decide what to build, how they prioritize, and how they navigate uncertainty as they move from idea to product and from product to growth.Most technical founders believe the hardest part is building the technology.It isn’t.In this episode, Sonia sits down with a neurotechnology founder building in the mental health space to unpack what actually makes or breaks a startup, and it’s rarely the science.They explore:• The transition from builder to CEO• Why failure is a required phase of building• How to validate before overbuilding• Why the wrong cofounder can destroy momentum• The tension between scientific credibility and startup speed• How founders get in their own way• Why revenue is the strongest signal of product value• How deep tech companies build trust in regulated marketsThis episode is for founders navigating:Early traction challenges, product validation questions, cofounder decisions, or credibility hurdles in complex industries.If you’re building in AI, medtech, neurotech, SaaS, or any technical vertical, this episode will help you see what investors, customers, and operators actually look for.If you enjoyed this conversation, follow Tenacity with Sonia C for more honest discussions with founders who share the realities of entrepreneurship, leadership, growth, and resilience, without the highlight reel.Follow Our Socials:Website: https://soniacouto.com/podcast YouTube: https://www.youtube.com/@TenacitywithSoniaCHost IG: https://www.instagram.com/soniactechAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy