The Difference Between Buying Attention and Creating Growth episode artwork

EPISODE · Jun 24, 2026 · 13 MIN

The Difference Between Buying Attention and Creating Growth

from Mission Matters Business Podcast with Adam Torres · host Adam Torres

In this episode, ⁠Adam Torres⁠ interviews ⁠Frederic Zhang⁠, Director of Paid Media at C.A. Fortune. Frederic discusses retail media strategy, e-commerce growth, and the importance of balancing data, experimentation, and operational excellence to help consumer brands acquire customers and grow efficiently across digital channels. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episode metadata supplied by the publisher feed · Published Jun 24, 2026

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The Difference Between Buying Attention and Creating Growth

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