EPISODE · Nov 4, 2022 · 4 MIN
The Difference Between Marketing and Sales
from Book Marketing Tips and Author Success Podcast · host Penny Sansevieri and Amy Cornell Author Marketing Experts
It seems obvious, doesn't it? But Amy's got strong feelings about this, and she's not wrong. Marketing and sales are not the same but they are often used interchangeably, which can create unrealistic expectations and divert your attention from elements of your platform and promotion that really matter. Amy will explain more (as only Amy can).Our goal for this episode is to ensure you fully understand how to focus on sales and marketing as two separate elements of your business and book marketing plan. Remember to leave a review for the podcast and email us to let us know, we're always finding creative ways to reward followers!Send us your feedback!Preorder Think Local Sell Global and claim your free Local Buzz Blueprint, a customized local visibility plan with personalized outreach ideas, pitch angles, and ready-to-use marketing tools built around your book and community! Offer ends July 31.📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts. Your reviews help more authors discover the show.💬 Don't use Apple Podcasts? Email your review to [email protected] and we'll feature it on our website.
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What this episode covers
It seems obvious, doesn't it? But Amy's got strong feelings about this, and she's not wrong. Marketing and sales are not the same but they are often used interchangeably, which can create unrealistic expectations and divert your attention from elements of your platform and promotion that really matter. Amy will explain more (as only Amy can). Our goal for this episode is to ensure you fully understand how to focus on sales and marketing as two separate elements of your business and book ma...
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The Difference Between Marketing and Sales
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