EPISODE · Mar 3, 2026 · 18 MIN
The Difference Between Pre-Launch & Launch Content
from Before the Launch with Brenna McGowan · host Brenna McGowan
What’s the actual difference between your everyday marketing, the content you should be creating before a launch, and your actual launch content. In this episode, I break down the three phases of marketing — regular marketing, consideration (pre-launch), and launch — and why skipping the middle stage is the reason so many launches underperform and don’t reach goals. Inside this episode, I share:The 3 distinct marketing phases and how they work togetherWhy educational content doesn’t belong in pre-launchWhat “silent seller posts” are — and how to use themThe biggest mistake course creators make during launchHow to build anticipation without fake hypeIf selling and launching feels heavier than it should, this episode will show you why.Listen now.Your Next Steps:Want to plan your next launch in seconds? Grab my free AI Launch Calendar🔹 Let’s work together! Book a strategy call🔹 Join the Behind the Launch Facebook Group🔹 Connect on InstagramThanks for Listening! If you enjoyed this episode, please help us share it by:⭐Hit the “follow” button! This keeps you in the loop, and you’ll be the first to get notified when the next episode drops!
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The Difference Between Pre-Launch & Launch Content
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