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EPISODE · Apr 18, 2023 · 17 MIN

The Different “Flavors” of Marketing

from The Accidental Marketer Podcast · host Impact Planning Group

There are so many different definitions of marketing that it’s difficult to know exactly what the function is responsible in different organizations. In this podcast the team describes the different roles they’ve seen marketers play in a variety of companies, and the issues that are raised by not having a clear definition of the specific responsibilities marketers should have in a B2B organization.

What this episode covers

There are so many different definitions of marketing that it’s difficult to know exactly what the function is responsible in different organizations. In this podcast the team describes the different roles they’ve seen marketers play in a variety of companies, and the issues that are raised by not having a clear definition of the specific responsibilities marketers should have in a B2B organization.

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The Different “Flavors” of Marketing

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Frequently Asked Questions

How long is this episode of The Accidental Marketer Podcast?

This episode is 17 minutes long.

When was this The Accidental Marketer Podcast episode published?

This episode was published on April 18, 2023.

What is this episode about?

There are so many different definitions of marketing that it’s difficult to know exactly what the function is responsible in different organizations. In this podcast the team describes the different roles they’ve seen marketers play in a variety of...

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