The Digital Commerce Daily | AI Delivers High-Value Shoppers to Retailers, | Bero prepares for its third Cyber | ANA updates efforts to standardize retail

The Digital Commerce Daily — August 20, 2026 In this episode: • New data shows AI-referred shoppers spend 53% more per visit and convert 60% higher than other traffic sources — a concrete commercial case for brands rethinking their AI visibility strategy. • Non-alcoholic beer brand Bero is using Prime Day conversion data to build its Cyber 5 playbook — a rare look at how a DTC brand balances Amazon and owned-channel strategy heading into peak season. • The ANA is pushing new standardisation guidelines for retail media measurement — a direct response to advertiser frustration with incompatible metrics across networks like Amazon Ads, Walmart Connect, and Kroger Precision Marketing. Hosted by Marco & Klara. New episode every weekday. Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing