The Digital Commerce Daily | Amazon plans drone delivery expansion to | How Yoto Turned Parent Advocacy Into | Will YouTube's new definition of a

from The Digital Commerce Daily · host Marco & Klara

The Digital Commerce Daily — August 23, 2026 In this episode: • Amazon is scaling Prime Air drone delivery across five new US metro areas, marking a significant infrastructure push that goes beyond its recent UK first. • Yoto's $127M growth story is a masterclass in community-led DTC scaling — built on parent word-of-mouth rather than paid acquisition. • YouTube has quietly redefined what counts as a 'view' to align with TV measurement — and it could reshape how ecommerce brands plan video budgets. Hosted by Marco & Klara. New episode every weekday. Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing

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The Digital Commerce Daily | Amazon plans drone delivery expansion to | How Yoto Turned Parent Advocacy Into | Will YouTube's new definition of a

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