The Digital Commerce Daily | Amazon's live sports land grab helps | Amazon invests over 300 million euros | Ecommerce Trends: How Lululemon is using

The Digital Commerce Daily — August 03, 2026 In this episode: • Amazon's Q2 ad revenue hit $19.8 billion as live sports emerges as a key driver of its closed-loop advertising flywheel — a distinct angle from the trailing 12-month figure already covered. • Amazon is pumping €300 million into German logistics infrastructure just as the market rebounds — a supply-side bet on Europe's largest ecommerce economy. • Lululemon is making AI a core operational pillar in 2026 — with active hiring and investment that signals a DTC brand treating AI as a commerce infrastructure play, not just a marketing garnish. Hosted by Marco & Klara. New episode every weekday. Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing