The Digital Commerce Daily | Dutch average Amazon commission fees nearly | Global retail ad market to hit | OpenAI Expands ChatGPT Ads Pilot to

The Digital Commerce Daily — August 22, 2026 In this episode: • New data reveals Amazon is the most expensive marketplace for sellers in the Netherlands, with average commission fees approaching 20% — a critical number for any European seller evaluating their channel mix. • The global retail media market is crossing $200 billion this year, but a deceleration in growth — and rising concerns about ad experience quality — signals the channel may be approaching a structural inflection point. • OpenAI is rolling out its ChatGPT advertising pilot across 31 European markets, making AI-native ad inventory a live reality for performance marketers on the continent. Hosted by Marco & Klara. New episode every weekday. Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing