The Digital Commerce Daily | Fruugo returns to profit | LLM traffic converts differently — here's | Will new European packaging regulations drive

The Digital Commerce Daily — August 17, 2026 In this episode: • Fruugo's swing from loss to £1.4 million profit signals that cross-border marketplace models can work — and this one quietly connects millions of European shoppers to sellers across 50+ countries. • Traffic arriving from ChatGPT, Perplexity, and other LLMs is behaving differently to organic search visitors — and ecommerce brands are only just starting to measure it properly. • The EU's incoming PPWR packaging rules could impose disproportionate compliance costs on small ecommerce brands and cross-border sellers at exactly the wrong moment. Hosted by Marco & Klara. New episode every weekday. Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing