EPISODE · Sep 17, 2026 · 6 MIN
The Digital Commerce Daily | How Crocs Became One of TikTok | Amazon catches up with Boozt in | Kim Gravel Wants to Make Live
from The Digital Commerce Daily · host Marco & Klara
The Digital Commerce Daily — September 17, 2026 In this episode: • Crocs' CMO revealed the exact TikTok Shop playbook that made a legacy footwear brand one of the platform's top-performing sellers — and it's a replicable model for any DTC brand. • New data shows Amazon has closed the gap on Scandinavian fashion leader Boozt in Denmark, signalling the next front in Amazon's European marketplace expansion. • QVC veteran Kim Gravel is launching her own independent live shopping platform, betting that appointment-style live commerce can work outside the TikTok and Amazon ecosystem. Hosted by Marco & Klara. New episode every weekday. Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing
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The Digital Commerce Daily | How Crocs Became One of TikTok | Amazon catches up with Boozt in | Kim Gravel Wants to Make Live
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