The Digital Commerce Daily | Meta streamlines creator, brand tie-ups with | Ecommerce Trends: How marketing budgets are | Behind the Click Podcast with Dr. episode artwork

EPISODE · Sep 20, 2026 · 6 MIN

The Digital Commerce Daily | Meta streamlines creator, brand tie-ups with | Ecommerce Trends: How marketing budgets are | Behind the Click Podcast with Dr.

from The Digital Commerce Daily · host Marco & Klara

The Digital Commerce Daily — September 20, 2026 In this episode: • Meta is consolidating creator-brand partnerships into a single hub, making it easier for ecommerce advertisers to activate influencer-driven shopping campaigns at scale. • New data shows retailers are actively reallocating marketing budgets in response to AI platforms influencing purchase decisions — a structural shift in how ecommerce spend is planned. • eBay is making a serious push into live shopping in Germany, with its Head of eBay Live arguing that the auction-room energy of live commerce is exactly what the European market needs. Hosted by Marco & Klara. New episode every weekday. Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing

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The Digital Commerce Daily | Meta streamlines creator, brand tie-ups with | Ecommerce Trends: How marketing budgets are | Behind the Click Podcast with Dr.

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