The Digital Commerce Daily | OpenAI's next ChatGPT ad format: click | Shein expands U.S. fulfillment network with | Allegro brings tools and services to

The Digital Commerce Daily — September 15, 2026 In this episode: • OpenAI is launching a new ad unit that replaces the click-to-site model with a click-to-AI-conversation format — a fundamental shift in how brands intercept purchase intent. • Just days after its Hong Kong IPO, Shein is making its most aggressive U.S. logistics move yet — signalling it is building for the long term in America despite the tariff environment. • Allegro — Central Europe's dominant marketplace — is opening up its logistics, financial, and seller tools for use outside its own platform, a move that turns it from a marketplace into a commerce infrastructure provider. Hosted by Marco & Klara. New episode every weekday. Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing