The Digital Commerce Daily | The Trade Desk's Zuma Update Adds | Snapchat Performance Summit 2026 Puts Measurement, | Gamers are Turning In-Game Finds Into

The Digital Commerce Daily — August 30, 2026 In this episode: • The Trade Desk just made programmatic buying significantly more autonomous with its biggest platform overhaul since Kokai launched in 2023 — and it matters for every DTC brand running upper-funnel campaigns outside walled gardens. • Snapchat is making a direct pitch to performance advertisers and ecommerce brands at its 2026 summit, signalling it wants a seat at the table alongside Meta and TikTok Shop as a measurable commerce channel. • New UK data shows gaming has quietly become one of the most effective product discovery channels for ecommerce brands, with highly engaged gamers converting in-game exposure into real purchase intent at scale. Hosted by Marco & Klara. New episode every weekday. Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing