The Digital Commerce Daily | Whatnot Closes $545 Million Series G, | Liquid I.V. applies Prime Day insights | Online growth offsets weak store sales

The Digital Commerce Daily — August 12, 2026 In this episode: • Live shopping platform Whatnot just doubled its valuation to $20 billion, signalling that Western live commerce is entering its own high-stakes scaling era. • Liquid I.V. is using Prime Day data as a testing ground to deliberately shift customers from Amazon to its own DTC channel — a playbook every CPG brand should study. • UK retail sales slowed sharply in July but ecommerce is actively cushioning the blow, making this the clearest live data point yet on digital commerce's role as a structural ballast for British retail. Hosted by Marco & Klara. New episode every weekday. Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing