The Digital Commerce Daily | Why Lowe's CMO Jen Wilson added | The Meta Settlement Defined Which Online | Holidays, made-to-order process drive Polywood sales

The Digital Commerce Daily — September 16, 2026 In this episode: • Lowe's is formally merging marketing and digital commerce under one executive — a structural signal that the CMO role is being redefined around ecommerce ownership. • Meta's $17–18 billion settlement with US states sets new guardrails on teen-targeted advertising that every ecommerce brand running Meta campaigns needs to understand now. • Outdoor furniture brand Polywood has hit 75% of revenue through ecommerce — a DTC data point that reframes how seasonal and made-to-order brands should think about digital-first strategy heading into BFCM. Hosted by Marco & Klara. New episode every weekday. Tags: ecommerce, digital commerce, retail media, Amazon, Walmart, platform strategy, D2C, omnichannel, performance marketing