The Digital Dirt: South Florida Farms That Are Leading in Ag Innovation

Scott Berden from U.S. Sugar and Brad Rucks from Everglades Equipment Group.Scott leads the precision ag program for over 255,000 acres of production at U.S. Sugar, where the company grows sugarcane, citrus, and vegetables across five counties. He manages a fleet of 350+ precision-equipped vehicles and oversees everything from GPS land leveling to real-time logistics and RTK networks. His collaboration with Everglades Equipment Group and John Deere has helped U.S. Sugar remain at the forefront of ag tech, including new autonomous solutions, smart equipment, and farm-wide Wi-Fi.Brad, a veteran in the Integrated Solutions department at Everglades, works closely with producers of sugarcane and specialty crops. He brings his knowledge of John Deere’s latest technologies — including JDLink, embedded efficiency tools, and landforming software — to help farmers get the most out of their machines. From optimizing fertilizer application to introducing automation, Brad ensures customers can compete and thrive in a rapidly evolving industry.Together, they unpack the power of strategic partnerships, the evolution of modern farming, and what lies ahead in the next 5 to 10 years — including autonomous tractors and smarter machine-to-machine communication. This is a can’t-miss conversation for any grower, ag tech enthusiast, or agribusiness leader looking to better understand how scale, data, and innovation come together in the field.  Want Farm4Profit Merch?  Custom order your favorite items today!https://farmfocused.com/farm-4profit/ Don’t forget to like the podcast on all platforms and leave a review where ever you listen! Website: www.Farm4Profit.comShareable episode link: https://intro-to-farm4profit.simplecast.comEmail address: [email protected]/Text: 515.207.9640Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5XqwFollow us on TikTok: https://www.tiktok.com/@farm4profitllc Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.