The Digital Future for Customer Communication is here now!

In this episode of the Pharmacy View Podcast, Host Scott Carpenter, EVBC talks to Bruce Manton and Clarence Ho from Mediumcast, a company that helps clients create interactive digital experiences for real world customers. This day and age is characterized by an ever-increasing need for digital communication, and in this episode, the host and his two guests explore how Mediumcast is positioned to help with just that. Having had the humble beginnings of started-in-our-garage, Bruce and Clarence soon understood the importance of engaging the audience. While television and radio symbolises ‘broadcast’ and one’s own playlist serves as a ‘narrowcast’, the duo worked towards building Mediumcast as the one in between broadcast and narrowcast. In doing so, they developed a platform that helps store owners and proprietors of both brick and mortar and online stores to engage more effectively with their audience. On how the platform works, they share that their next level detection devices set up across a retail store help with the collection of vital data including; customer demographic, when they shop, how long they were in the store for; which sections they spent the most time in, and data that helps businesses cater much more efficiently to the needs of the customers. What their platform does is bridge the gap for store owners when it comes to analytics by using AI to determine who comes to the store, when they come in, and what they do. All of this, they add, is automated so business owners can get the digital content of their choice either from their designer or their social media or even their suppliers (say promotional products) and schedule that in a playlist to be displayed across one or many screens. Digital signage, the duo shares, influences the behavior of the consumers. And while the founders foresee much evolution in the way the platform functions, more data would mean a more mature system and they want potential users to know that they work with audience detection and not identification. Topics Covered - Conceptualization of Mediumcast - Application of Mediumcast in the Retail and Pharmacy Sector - Advantages of Digital Communication Over Print Communication - Mediumcast as a Cloud-Based Platform - Examples of Success - Focus on Ensuring Security of the Customers - Services Provided by Mediumcast Contact through their website https://mediumcast.com/