The Digital Media Reframe for Franchising in 2027

Digital media costs are up, attribution is murkier, and the default answer — more search, more paid social — isn't working the way it used to. Alex Preddie from Rocket Barn and Christy Johnson (CMO) and Madison Belfour (Director of Marketing) from Tint World sit down to get specific about what franchise marketers should actually be doing differently heading into 2027 budget planning. The one thing every listener will walk away with: a cleaner framework for how to allocate budget to customer moments instead of channel percentages.In this episode:The right question to ask when performance looks like it's declining (it might not be)Why first-party data is now a survival strategy, not a nice-to-haveAI-generated creative and what franchisee engagement data actually says about itHow to activate franchisees as local content creators without losing brand governanceWhere franchise systems are over-investing their digital dollars right nowGuest: Alex Preddie, VP of Sales and Marketing, Rocket BarnSeven years at a franchise-focused growth agency specializing in home services and automotive brands. Alex works directly with franchisees and franchisors on local marketing strategy, and has a front-row seat to what's working and what's bleeding budget across multiple franchise systems simultaneously.Guest: Christy Johnson and Madison Belfour, CMO and Director of Marketing, Tint WorldChristy brings decades of franchise marketing experience across major brands including Papa John's and Yum Brands, now six weeks into the CMO seat at Tint World. Madison has spent five and a half years running franchisee marketing operations at Tint World from the inside. Together they offer both the strategic view and the operational reality of what it actually takes to manage digital media across a franchise network.Host: Katherine LeBlanc, Fractional CMO | Apollo CMOWant to go deeper? 🌐 apollocmo.com ▶️ @MyPodcastHost on YouTube 🔗 linkedin.com/in/katherineleblanc 📩 [email protected]