The Digital Phoenix Effect

In this episode, author Daniel Trabucchi joins host Paolo Sironi to explore strategies for legacy companies to embrace platform business models amid dominance by tech-native giants. Drawing from his book The Digital Phoenix Effect, he outlines a pragmatic approach for traditional firms to foster innovation through platform thinking, preserving core strengths like customers, suppliers, data, and expertise. Unlike startup-focused literature, this conversation emphasizes internal transformation in established organizations, blending academic rigor with practical insights from Thinkers50-recognized experts. Ideal for leaders seeking sustainable, networked value creation without radical overhauls. LINKEDIN https://www.linkedin.com/in/daniel-trabucchi-a7891566 https://www.linkedin.com/in/buganza TWITTER @DanielTrabucchi @polimi