The Digital Phoenix Effect: How Legacy Firms Can Lead the Platform Revolution

Professors Daniel Trabucchi and Tommaso Buganza from Politecnico di Milano share insights from their latest book, The Digital Phoenix Effect: How Legacy Companies Can Lead the Platform Revolution Without Burning Everything Down. The Digital Phoenix Effect shows how legacy companies can lead the platform revolution - without losing their strengths. With cases from Siemens, AXA, Eni, and insights from 140+ S&P 500 initiatives, the book offers: • Clear, jargon-free definitions of platform models • A practical framework for platform innovation • A 4-step methodology tested with 20+ organizations • Strategies to tackle five key challenges of legacy firms • Guidance on using GenAI as a co-thinker Unlike startup-focused books, this one empowers established firms to transform customers, suppliers, data, and know-how into scalable, networked value. This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com. Disclaimer: A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music. B. Professors Daniel Trabucchi & Tommaso Buganza generously shared profound insights from their book, “The Digital Phoenix Effect: How Legacy Companies Can Lead the Platform Revolution Without Burning Everything Down,” during their appearance on the Business Talk podcast. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.