EPISODE · Nov 26, 2024 · 15 MIN
The Direct-to-Consumer Revolution: Athletes as Fashion Entrepreneurs
from The Billion-Dollar Athlete: How Sports Stars Build Business Empires · host Launchpod Studio
An investigation into how athletes are disrupting traditional retail by launching their own direct-to-consumer brands. The episode focuses on Roger Federer's $300 million On Running deal, Cristiano Ronaldo's CR7 brand, and Venus Williams' EleVen. We examine the strategies behind successful athlete-led fashion brands, from product development to marketing and distribution. Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
An investigation into how athletes are disrupting traditional retail by launching their own direct-to-consumer brands. The episode focuses on Roger Federer's $300 million On Running deal, Cristiano Ronaldo's CR7 brand, and Venus Williams' EleVen. We examine the strategies behind successful athlete-led fashion brands, from product development to marketing and distribution. Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Direct-to-Consumer Revolution: Athletes as Fashion Entrepreneurs
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