The Discipline of Reset: What Adidas Teaches About Strategic Correction

Turnarounds are rarely about bold reinvention. They’re about disciplined correction.In this episode of Marketing & Strategy Unlocked, Dr. Nicolás Kfuri analyzes how Adidas executed a visible and high-stakes strategic reset after brand dilution, inventory overload, and margin pressure.This is not a story of flashy innovation — it’s a masterclass in stabilization, simplification, and identity refocus.Executives will walk away with a practical reset framework applicable to brands, divisions, and entire organizations.