The Disinformation Playbook

There is an anatomy of a disinformation campaign.  In this episode we reveal the tactics that make false narratives so dangerously effective. From the subtle beginnings of a lone post to the orchestrated amplification by bots, and finally, the unwitting spread by receptive hosts. These campaigns infect the public psyche faster than you can blink.  But we can fight back. We can invest in early warning systems, develop proactive diagnosis and intervention, and perhaps most uniquely, we can conduct experiments to test different interventions and techniques on audiences – simulating exposure to disinformation in a controlled environment. Listen For:4:40 Understanding the Life Cycle of Disinformation9:36 The Role of Receptive Hosts (or DisInfluencers)11:15 Importance of Early Warning Systems15:06 Experimentation and Simulated Exposure Guest: Shayoni Lynn, Lynn GroupWebsite | LinkedInHow Hate Spreads: How Hate Spreads: A briefing note from The Misinformation Cell - LynnMpox and Conspiracy Theories:  Mpox and conspiracy theories - LynnRate this podcast with just one click Stories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSend us a note about this episode. We'll reply and thank you on a future episodeSupport the show