The Disruptive Power of Patented Technology in the Flower Industry

from Mitch Tarr on Marketing · host Mitch Tarr

Discover how Rene Rodriguez is transforming the flower industry through patented technology and strategic focus. In this episode, Rene shares insights on creating new categories, scaling globally, and mastering niche markets.Main Topics:The invention and patenting of printing on roses for personalized communicationBuilding a new category and avoiding traditional competitionFocusing on strategic channels like the funeral industry and licensing modelsLessons learned from e-commerce and working with partnersThe importance of expertise and focus in scaling innovative productsEmotional impact and storytelling to drive brand awarenessResource & Links:Speaking Roses - Official WebsitePatent Process OverviewE-commerce Strategies - ShopifySocial Media:Twitter

Episode metadata supplied by the publisher feed · Published Jun 8, 2026

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The Disruptive Power of Patented Technology in the Flower Industry

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